The Influence Of Strategic Shopeepay, Spaylater, And Cash On Delivery Payment Methods Purchasing Decisions in E-Commerce
DOI:
https://doi.org/10.5281/zenodo.13909546Keywords:
ShopeePay, SpayLater, Cash on Dilevery, Purchasing DecisionAbstract
This research to determine the influence of the ShopeePay, SpayLater, and Cash on Delivery variables on consumer purchasing decisions. The research was conducted on the Panam community in Pekanbaru City. The type of research used in quantitative research. The sample consisted of 96 people using purposive sampling technique. The data analysis method in this study uses multiple linear regression with the SPSS Statistics Application. The research results show that the ShopeePay variable (X1) has a positive and significant effect on purchasing decisions (Y), the SpayLater variable (X2) has no effect on purchasing decisions (Y), and Cash on Delivery (X3) has a positive and significant effect on purchasing decisions. (Y).
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